Bookmark These Employment Web Sites

Your employment Web site is being visited now more than ever. Consider taking a look at the following progressive features that may not have made headlines, but can help improve a candidate’s experience on your site and personalize your employment brand:

• Themed employee profiles—Employee profiles are great for sharing your EVP, but few people want to watch or read all of them. Novo Nordisk does a good job of categorizing the themes presented in its extensive list of employee profiles, allowing users to quickly find information on topics of interest to them.
• Employee personality traits—How can your site quickly convey your employment brand? A: Through an interactive exercise that concisely describes “what’s interesting” about your employees. Clicking on the personality traits on T-Mobile’s homepage is entertaining and leaves a memorable impression of its employees (refresh the page to find new employees).
• “How we do it”—Day-in-the-life videos are becoming commonplace. Electronic Arts gives potential candidates a sense of the day-to-day work with narratives that describe how typical projects get done. Nothing flashy, but useful to someone outside the organization looking in.