adidas' New, Interactive Careers Web Site

adidas recently introduced their new careers Web site, one of the more refreshing ones I've seen that tacks on interactive and engaging components to typically "flat" career sites.

When you first arrive on their site, star athletes welcome you to their Careers home page via automatically streaming videos. Notice that each of their different brands showcases a different athlete. Then, click deeper into one of the business groups within these brands, and a real employee talks to you about their day-to-day work and experiences—all tailored for that particular business within a specific adidas brand.

If I were one of adidas’s candidates, my impression would be:
1. Hey, it looks like adidas cares about me as a job candidate by creating this cool Web site—I like that.
2. I guess I'll spend a bit more time playing around on the site to learn more about what they do and what life is like as an adidas employee.
3. Do my skill sets match one of these described by the employees? Let me check out what positions and open jobs are available.

Many job candidates’ first impression or interaction with your organization is on your careers Web site, so make sure your site is compelling, engaging, and informative—all ingredients of a positive candidate experience. To target more specific candidates types, consider creating a micro-site (members only).